Jakarta, 10 December 2025 — Siiru officially entered into a strategic partnership with BPKH Limited, marking an important step towards building a safer, more integrated, and accessible independent Umrah ecosystem for Indonesian pilgrims.
The cooperation agreement was signed at Muamalat Tower, South Jakarta.
For Siiru, this partnership goes beyond expanding its services. It strengthens the foundation of its vision: making independent Umrah more accessible, organised, and convenient while remaining compliant with Shariah principles.
Why This Partnership Matters
Since its establishment, Siiru has recognised the growing demand among Indonesian pilgrims for safe, transparent, and reliable Umrah services without relying entirely on conventional travel packages.
Through this partnership, BPKH Limited will support Siiru in strengthening its existing services and expanding the capabilities of its digital platform.
Harun Judin, Managing Director of Siiru, emphasised that the platform was developed to give pilgrims greater control over their Umrah journeys without compromising safety. The collaboration will further strengthen Siiru's ability to provide reliable, standardised, and comprehensive services.
Three Phases of Service Development in 2026
The collaboration was planned for implementation in three phases to support consistent service quality.
Phase 1 — January 2026
Provision of licensed ground transportation services in Makkah and Madinah.
Catering support for Siiru's charity programmes in the Holy Land.
Phase 2 — April 2026
Direct Umrah visa applications through Siiru, supported by BPKH Limited's regulatory framework and systems.
Integration of the Haramain High-Speed Railway with officially allocated booking quotas.
Phase 3 — July 2026
Integration with licensed hotel accommodation booking providers.
Enhancement of professional Mutawwif services through standardisation and an expanded network of guides.
Siiru's Journey: A Growing Independent Umrah Ecosystem
Launched in late 2024, Siiru continued expanding throughout 2025, developing a comprehensive digital ecosystem for independent Umrah pilgrims.
Independent Umrah Services in One App
Licensed ground transportation
Professional Mutawwif services
Aqiqah and Qurban in the Holy Land
Waqf and Sadaqah programmes, including drinking water, wheelchairs, Qur'an copies, and folding chairs
Wheelchair assistance
Haramain information and updates
Du'a and Dhikr, Taharah and Salah, and Al-Qur'an resources
Siiru Experience, featuring locations and recommended Ziyarah destinations
Siiru Ilm, offering Islamic education and Umrah preparation resources
Siiru AI Buddy, an AI-powered assistant providing information, worship guidance, and travel recommendations
Social Impact in the Holy Land
Distributed over 8,000 bottles of drinking water through charity initiatives in 2025.
Conducted ongoing Waqf programmes in Makkah and Madinah.
Siiru Academy
Siiru Academy trains professional Mutawwifs to provide safe, compassionate, and Shariah-compliant guidance to pilgrims.
A Shared Vision for Modern and Trusted Pilgrimage Services
BPKH Limited recognises the growing demand for technology-driven pilgrimage services as an opportunity to strengthen the overall Umrah ecosystem.
By partnering with Siiru, BPKH Limited aims to support digital innovation that delivers meaningful benefits to Indonesian pilgrims while maintaining regulatory compliance.
Iman Ni’matullah, Managing Director of BPKH Limited, described the collaboration as part of the organisation's commitment to creating greater value for Indonesian pilgrims.
He also emphasised that technology can improve access to reliable information and more organised services. However, the operation of Umrah travel arrangements remains the responsibility of officially licensed Umrah Travel Organisers (PPIU).
The partnership focuses on strengthening and facilitating the wider Umrah service ecosystem rather than operating as an Umrah travel agency.